Twitter Emerges as
News Source for Iran protesters
1. Many people question the
value of Twitter’s goal of helping people stay connected in real time. Do the
events in Iran illustrate the potential value to society of social networking
tools such as Twitter? Are there other ways that Twitter and other social
networks could be used by people and organizations to add real value?
Answer:
Powerful new technologies provide great benefits, but they also change the way we live, and not always in ways that everyone likes. An example is the spread of air conditioning, which makes us more comfortable, but those who grew up before its invention speak fondly of a time when everyone sat on the front porch and talked to their neighbors rather than going indoors to stay cool and watch TV. The declining cost of information processing and communication represents a powerful new technology, with social networking as the most recent service to be provided at modest cost. It can be expected to bring pluses and minuses.
2. How trustworthy is the
information one gleans from social networks such as Twitter?
Answer:
Twitter is owned by the company called Obvious. They don't have many products, just Twitter. They operate a blog. It was opened publicly in July 2006 and its their only international product currently.
Social Networking Disasters for Dominos
1. Some observers believe that
if an organization does not respond to an attack on its brand within the first
24 hours, then the damage has been done—lack of management response is judged
as an admission of guilt. Others feel that some time is required to gather
facts and figure out what happened before responding. With the advantage of
20/20 hindsight, how might Domino’s have reacted more effectively?
Answer:
Customers who viewed the posted video eventually alarm and decided not to eat pizza at Domino’s. As the issues have been on air their response and apology are already too late and with regards to the social media there were not updated.
2. Do you find it unusual that
Domino’s response was primarily through the online media rather than the usual
printed press releases? Does this seem an effective and appropriate way to
respond under these circumstances? Why or why not? Does Domino’s use of the
online media set a precedent for others to follow in the future?
Answer:
Yes it is effective and appropriate way to responds like were this thing started. Nowadays, people are updated through the response of powerful use of online media.
3. Identify three lessons that
other companies could learn from Domino’s experience.
Answer:
I’ve described before how the social era has changed consumers expectations about how brands interact with them. Consumers want to see and hear the company’s responses from trustworthy employees. Crises like this are no different. In fact, it matters even more. Of course the corporate communications group will be involved in responding (and they should be), but what about the affected store manager? the individual franchise owner? the other employees that work there? Dominos is missing the opportunity to make consumers BELIEVE their side of the story because it isn’t human enough. The work that Scott Monty did last last year during the Ford Ranger Station controversy is a prime example. If consumers were to hear the message from some of the others Dominos employees I mentioned above, it could can help make a real connection, reasonate, and build trust. So make it personal. Make it believable. Make it REAL.
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